To kick start the New Year, we’ve added the new Weetabix Any-Which-Way-A-Bix Recipe Book to the Weetabix Foodservice website. We have selected our favourite, affordable recipes for you and your customers to try. And because they’re so versatile, you can also tweak them to use up whatever you have in […]

Recently the Weetabix Foodservice team exhibited at the Public Sector Catering Expo at the NEC. It was great to meet up with loads of our customers & colleagues from across the public sector and to give out what seemed like a ton of samples of our NEW Boxed Portion Pack […]

Out of Home breakfast occasions are still growing and portion pack sales have risen by over 20% in the last year. To meet this need, Weetabix is introducing some exciting new additions to its foodservice portion pack range to ensure Out of Home operators make the most of breakfast sales. […]

Welcome to Huddle, powered by Weetabix, where girls across Wales fall in love with football Huddle is open to girls aged 4-11 and is all about friends, fun and footy. With over 50 centres across Wales, parents told us that their girls love coming along to Huddle because it’s fun, […]

The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe ideas and featured the by-line now synonymous with the brand – ‘Have You Had Yours?’.  […]

Nation’s favourite breakfast maker outlines sustainability progress Weetabix Food Company has reduced its plastic use by 6 percent in the last year, with 92 percent of its packaging now fully recyclable.  The results are shown in the company’s second sustainability report, which outlines its commitment to supporting people, society and […]

Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official Breakfast Category Partner of the England Women’s and Men’s Senior […]

Weetabix Food Company launched a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks.  Priced at £1.99 MRSP for a pack of five, the new Alpen Light bar delivers on popular flavour trends and […]