Terms & conditions


Abridged terms

Open to Foodservice wholesalers and their customers in the UK excluding NI and ROI, 18+. Opens at 20:00 on 11.06.2021 and closes at 23:59 on 30.09.2021. Purchase of qualifying pack necessary and entry by text only. Qualifying packs subject to availability. Please note Weetabix Original Twin Portion Pack and Weetabix Minis Portion packs available from July 2021 and Weetabix Chocolate Twin Portion Packs available from August 2021. Employer’s permission to enter required. 1 entry per invoice. 50 winners randomly selected. Prize is Weetabix branded football kit including: 2 x football, 2 x pop-up goal, 20x pitch markers for winners’ nominated school or sports club located in mainland UK. Retain invoice for proof purchase. For full Terms and Conditions, see below. Promoter: Weetabix Limited, Weetabix Mills, Station Road, Burton Latimer, Kettering, NN15 5JR.


  1. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or Promotional materials. Entry/claim instructions are deemed to form part of the Terms and Conditions and by participating all participants will be deemed to have accepted and be bound by the Terms and Conditions. Please retain a copy for your information.

    Weetabix Limited, Weetabix Mills, Station Road, Burton Latimer, Kettering, NN15 5JR.
    1. This Promotion is open to Foodservice Wholesalers and their customers, (including but not exclusively limited to Brakes, Bidfood, Members of the following buying groups: Caterforce, Fairway, Country Range Group, Sterling Supergroup, Unitas) who are aged 18 years or over and residents of the UK (England, Wales, Scotland and excluding Northern Ireland and ROI), excluding employees of the Promoter, associated agents, or anyone else professionally connected with the Promotion, and their immediate families (spouse, parent, child, sibling, grandparent and/or “step” family living in the same household) (the Participants). 
    1. Participants who purchase qualifying products in their role as an employee of a business must have their employer’s permission to enter this Promotion or to accept the prize and must comply with any relevant procedures their employer has established, including any rules for participating in Promotions.
    1. Participants must have a mobile phone able to send and receive text messages. 

The Promotion opens at 20:00 on 11.06.2021 and closes at 23:59 on 30.09.2021 (the Closing Date). No entries will be accepted after the Closing Date.

    1. Purchase a qualifying Weetabix product from your Foodservice Delivered Wholesaler. Please see list of qualifying products in section 6.
    1. Text WEETABIX followed by a space, your name and postcode to 85100. Entries may only be submitted via text.
    2. Entry will be confirmed with a ‘Thank You’ message response. There is no charge to the participant for this message.
    1. To enter the promotion the Participants must purchase a qualifying Weetabix product. These qualifying products are:
      1. Weetabix Original Twin Portion Pack – Available from July 2021
      2. Weetabix Minis Portion packs – Available from July 2021
      3. Weetabix Chocolate Twin Portion Packs – Available from August 2021
      4. Weetabix Biscuit Cereal Catering A 6×48
      5. Weetabix Biscuit Cereal Catering B 48×2
      6. Weetabix Biscuit Cereal Catering C 96×1
      7. Weetabix Breakfast Drink Strawberry 8x250ml
      8. Weetabix Breakfast Drink Vanilla 8x250ml
      9. Weetabix Breakfast Drink Chocolate 8x250ml
      10. Weetabix Breakfast Drink Banana 8x250ml
      11. Weetabix Breakfast Drink Café Latte 8 x 250ml
    1. Please note that the promotion appears cross-media, but there is only one prize pool.
    1. The Promoter is engaged with similar promotions but please note this Promotion is open only to wholesale members and not wider members of the public. 
    2. Participants must have a mobile phone able to send and receive messages to/from 5-digit short codes. Messages charged at network provider’s standard network rate, but there is no charge to the participant for the returned bounce back text message. Texts are not usually included in any text inclusive packages, please check with your network provider if you are not sure of your standard network rate.  Users on virtual mobile networks may not be able to text the short code. Please check with your network provider. Text lines are open 24 hours until 23:59 on the closing date. Ask the bill payer before texting. If you text after the closing date, you will not be entered but you will be charged. Take care when entering the text code; the Promoter is not responsible for mistypes, and you may be charged at a higher rate. If you are unable to send a text, please check with your network operator first. For technical issues only, call 0161 726 5432 between Monday and Friday from 9.30am to 5pm excluding public holidays. The Promoter does not accept responsibility for entries or claims that are delayed or not received due to transmission, network or software problems or any other reason beyond the Promoter’s control.
    3. Entry is by text only. Maximum 1 entry per invoice (1 text & 1 invoice = 1 entry). For the avoidance of doubt, for each separate entry the entrant must purchase an additional qualifying product in accordance with clause 4a. For the avoidance of doubt only one unique mobile number will be accepted per person. An invoice cannot be shared amongst participants. Any participant(s) using multiple mobile numbers or sharing invoices to enter the Promotion will be disqualified and any prize void. 
    1. No third party or bulk entries. Entries via third parties, consumer groups or syndicates, entries by macros or other automated means and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified. If it becomes apparent that a participant is using any means to circumvent this condition such as, and without limitation, fraudulently falsifying data, acting fraudulently or dishonestly in the opinion of the Promoter, sharing invoices, using identities other than their own, creating fake identities or any other automated or manual means in order to increase that participant’s entries or otherwise acting in violation of these terms, these participants will be disqualified, and any prize entitlement will be void.
    1. Proof of purchase or proof of sending will not be accepted as proof of entry. No responsibility can be accepted for entries that are incomplete, lost due to technical reasons, corrupted, delayed or not received for whatsoever reason.
    1. Participants should retain the invoice as it will be required for proof of purchase in the event of a prize win.
    1. The Promoter reserves the right to disqualify any entrant where it has reasonable grounds to believe that the entrant requires permission from their employer to participate in this promotion and that they do not have such permission (or have not complied with any procedures or rules of their employer governing participation in Promotions).
    1. 50 winners will be drawn by the Promoter or its agents using a random number generator within 28 days of the end of the Promotional Period.
    2. Only one prize per person. The same school or sports club can be nominated by multiple winners.
    3. All claims for any prize are subject to verification. Proof of purchase will be required to validate the prize win.
    1. There are 50 prizes. Each prize consists of 2 x football, 2 x pop-up goal, 20x pitch markers for winners’ nominated school or sports club located in mainland UK.. Prize is Weetabix-branded. The winners can nominate any school or sports club of their choice located in mainland UK.
    2. Upon prize claim, each winner will be asked to provide the name and contact details for their chosen school or sports club. The Promoter’s agent, Prizeology will liaise directly with the nominated schools and/or sports clubs to accept and dispatch their prize.
    3. Subject to the winners providing correct name and contact details for their chosen school or sports club, Prizeology will liaise with the respective schools/sports clubs within 28 days of receiving details.
    4. Once a prize has been formerly accepted by the school or sports club, it will be delivered to them within 28 days of acceptance.
    5. Prizes are not transferable and there is no cash alternative.
    6. The Promoter reserves the right to replace a prize with an alternative prize of equal or higher value if circumstances beyond the Promoter’s control makes it necessary to do so.
    7. Covid-19: The Promoter and its agents shall not be liable in any way for their inability to meet these timeframes in the event of any national or local lockdowns, or any circumstances resulting from Covid-19, which affect the prize delivery supply chain or school/sports club temporary closures. Should Covid-19 affect the ability to meet these deadlines, the Promoter and its agents will fulfil their obligations as soon as it is reasonably possible.
    1. The winners will be notified by text within 14 days of the closing date. It is the responsibility of the participant to ensure that they respond to the winner notification, by calling the Freephone number or emailing the address provided at the point of notification, and that they provide proof of purchase as detailed in section 4.6. Winners who do not respond within the initial 7 days, will be sent another text message or phoned and given a further 7 days to respond. If contact cannot be made, or the prize is not claimed, within 14 days of the initial prize notification date an alternative winner will be drawn.
    2. The Promoter does not accept any responsibility in the event a winner is not able to accept the prize.
    3. The Promoter reserves the right to verify winners and ask for proof of eligibility, identity, age, address, employer’s permission (where relevant) and proof of school/sports club; and to disqualify an entrant and withdraw prize entitlement where there are reasonable grounds to believe there has been a breach of these Terms and Conditions.
    1. Entry into the Promotion is at the entrant’s sole risk. To the extent permitted by law, the Promoter does not accept any responsibility for any damage, loss, liabilities, injury, costs, expenses or claims (whether in contract, tort or otherwise) suffered by entrants or any third parties arising out of or in connection with the Promotion and/or accepting a prize. The Promoter further disclaims liability for any injury or damage to entrants or any other person relating to or resulting from participation with this Promotion save that nothing in these Terms and Conditions shall act to limit or exclude the Promoter’s liability resulting from its negligence or fraud.
    1. Any personal information that participants share with the Promoter will be kept secure and only used in line with these Terms and Conditions and the Promoter’s privacy policy, which is available here: https://www.weetabix.co.uk/privacy-policy/. By entering the Promotion, participants agree that their information may be used by the Promoter and its agents to administer the Promotion only.

    1. Promoter’s decision is final and binding. No correspondence will be entered into. Entry implies acceptance of these Terms and Conditions.
    2. Instructions provided at the point of entry form part of the Terms and Conditions of this Promotion. In the event of a conflict, these Terms and Conditions take precedence.
    3. The Promoter reserves the right, at its sole discretion, to eliminate or disqualify any entries or participants that it regards as being in breach of these Terms and Conditions or the spirit of the Promotion. Those who try and circumvent the entry process and/or entry instructions by any method, will be disqualified and any prize award will be void.
    4. The Promoter reserves the right to cancel, amend, withdraw, terminate or temporarily suspend this Promotion in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any entrants or third parties but will use all reasonable endeavours to avoid consumer disappointment. Such circumstances include, but are not limited to: industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the Promoter.
    5. The Promoter takes no responsibility for entries that are delayed, incomplete or lost due to technical reasons or otherwise.
    6. The Promoter accepts no responsibility for system errors or other issues that may result in disruption to winner notifications or prizes. The Promoter or its agencies will not be responsible for the non-inclusion of entries, including any such failure which is within the control of The Promoter or its agencies.
    7. The surname and county of the prize winners will be made available to anyone who requests them by emailing Weetabix@winnerslist.co.uk within 30 days of the closing date. Participants may request their surname and county is not published in the event they win by emailing Weetabix@winnerslist.co.uk before the closing date.
    8. The Promoter’s decision is final and binding in all matters relating to the Promotion and no correspondence will be entered into.
    9. If any clause or provision of these Terms and Conditions is declared by a court to be illegal, invalid or unenforceable, this declaration shall not affect the validity and enforceability of any other clause or provision within.
    10. The application and interpretation of these Terms and Conditions shall be governed by the law of England and the courts of England and Wales shall have exclusive jurisdiction in relation to any dispute concerning them.
  1. Terms of website use
    1. These terms of use (together with the documents referred to in it) tells you the terms of use on which you may make use of our website www.weetabix.co.uk (“our site”), whether as a guest or a registered user. Use of our site includes accessing, browsing, or registering to use our site.
    2. Please read these terms of use carefully before you start to use our site, as these will apply to your use of our site. We recommend that you print a copy of this for future reference.
    3. By using our site, you confirm that you accept these terms of use and that you agree to comply with them.
    4. If you do not agree to these terms of use, you must not use our site.
  2. Privacy and cookies
    1. For information on how we collect and use personal information please see our Privacy Policy. For information on cookies and other similar devices we use and how to set your cookie preferences, please see our Cookie Policy.
  3. Information about us
    1. Our site is a website operated by Weetabix Limited (“we“). We are registered in England and Wales under company number 00267687 and have our registered office at Weetabix Mills, Burton Latimer, Kettering, Northamptonshire, NN15 5JR. Our VAT number is 823839803.
    2. We are a manufacturer of food products.
  4. Changes to these terms
    1. We may revise these terms of use at any time by amending this page.
    2. Please check this page from time to time to take notice of any changes we made, as they are binding on you.
  5. Changes to our site
    1. We may update our site from time to time, and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.
    2. We do not guarantee that our site, or any content on it, will be free from errors or omissions.
  6. Accessing our site
    1. Our site is made available free of charge.
    2. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.
    3. You are responsible for making all arrangements necessary for you to have access to our site.
    4. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.
    5. Our site is directed to people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate or available in other locations. We may limit the availability of our site or any service or product described on our site to any person or geographic area at any time. If you choose to access our site from outside the United Kingdom, you do so at your own risk.
  7. Your use of our site
    1. In using our site you agree that you shall not:(a) do anything to encourage, procure or carry out any criminal activity;(b) use our site for any purpose other than your personal use;

      (c) use our site for any purpose that is against any law;

      (d) email, transmit or otherwise disseminate any content which is in our sole opinion defamatory, obscene, in breach of copyright or any other third party rights, vulgar or indecent or may have the effect of being harassing, threatening, abusive or hateful or that otherwise degrades or intimidates an individual or group of individuals on the basis of religion, gender, sexual orientation, race, ethnicity, age or disability or is otherwise unlawful;

      (e) advertise or promote third party or your own products or services including by way of the distribution of ‘spam’ email;

      (f) transfer files that contain viruses, trojans or other harmful programs; and/or

      (g) access or attempt to access the accounts of other users or penetrate or attempt to penetrate the our site’s security measures.

    2. We reserve the right to suspend, restrict or terminate your access to our site at any time without notice at our discretion if we have reasonable grounds to believe you have breached any of the restrictions above.
  8. Your account and password
    1. If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.
    2. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.
    3. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at consumerservice@weetabix.co.uk.
  9. Intellectual property rights
    1. We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
    2. You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.
    3. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
    4. Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.
    5. You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.
    6. If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.
  10. No reliance on information
    1. The content on our site is provided on an “as is” basis and is for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
    2. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date.
  11. Limitation of our liability
    1. Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
    2. To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.
    3. We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:(a) use of, or inability to use, our site; or(b) use of or reliance on any content displayed on our site.
    4. If you are a business user, please note that in particular, we will not be liable for:(a) loss of profits, sales, business, or revenue;(b) business interruption;

      (c) loss of anticipated savings;

      (d) loss of business opportunity, goodwill or reputation; or

      (e) any indirect or consequential loss or damage.

  12. If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
  13. We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.
  14. We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.
  15. Viruses
    1. We do not guarantee that our site will be secure or free from bugs or viruses.
    2. You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.
    3. You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.
  16. Linking to our site
    1. You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.
    2. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
    3. You must not establish a link to our site in any website that is not owned by you.
    4. Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.
    5. We reserve the right to withdraw linking permission without notice.
    6. The website in which you are linking must comply in all respects with the content standards set out in Clause 7 above.
    7. If you wish to make any use of content on our site other than that set out above, please contact consumerservice@weetabix.co.uk.
  17. Third party links and resources in our site
    1. Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.
    2. We have no control over the contents of those sites or resources.
  18. Applicable law
    1. If you are a consumer, please note that these terms of use, its subject matter and its formation, are governed by English law. You and we both agree to that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.
    2. If you are a business, these terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.
  19. Trade marks
    1. All trade marks used on our site are UK trade marks of Weetabix Limited or our licensors and are our property or the property of our licensors. Such trade marks include, but are not limited to, Weetabix, Oatibix, Weetos, Ready Brek and Alpen. You may not use any of the trade marks used on our site unless as expressly permitted on our site or you have our prior written consent.
  20. Contact us
    1. To contact us, please email consumerservice@weetabix.co.uk

Thank you for visiting our site.