• About Us
  • Our Brands
    • Our Brands



      Our delicious wholegrain cereals, mueslis, drinks and bars have got breakfast covered – no matter how you like to start your day.

      • See all
      • Weetabix
      • Weetos
      • Alpen
      • Everyday Favourites
  • Sectors we serve
  • Customer Toolkit
    • '.Customer Toolkit.'

      Kick start your day with the nations favourite cereal.

      • Sales Aids for wholesalers
      • Product image and media library
  • BRAND NEWS
  • Recipe Book

  • Weetabix to rally nation for a better 2021 in major new campaign

    The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe ideas and featured the by-line now synonymous with the brand – ‘Have You Had Yours?’.  […]

  • Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership

    Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official Breakfast Category Partner of the England Women’s and Men’s Senior […]

  • New Alpen Light bar set to delight cereal bar snackers

    Weetabix Food Company launched a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks.  Priced at £1.99 MRSP for a pack of five, the new Alpen Light bar delivers on popular flavour trends and […]

  • FAQs
  • Sitemap
  • Terms & conditions
  • Privacy Policy
  • How we use Cookies
  • Accessibility
  • UK Tax Strategy Statement
  • Modern slavery statement

Follow us

© Weetabix 2025