Our Philosophy

Our brands are built around the key beliefs that helped us make our name. Discover why we’re passionate about keeping good nutrition and responsible production at the heart of our business.

The Weetabix Growers Group

All of our Weetabix Biscuit wheat is harvested less than 50 miles from our Burton Latimer mill.

During the last decade, over 350 local farmers have participated in the scheme, growing approximately 75,000 metric tonnes of wheat each year across more than 4 million acres, equivalent to almost 3000 football pitches.

Our Growers Group ensures that only the highest quality British wheat makes it into each and every bowl of Weetabix.

Responsible at every step of the way

Looking after the countryside
We work with our farmers to help protect hedgerows at the start of the growing process.

Good food you can trust
Weetabix branded cereals already have less sugar than Public Health England’s guidelines for 2020.

Reducing water usage
We have committed to reducing water usage by 20% in 2020 vs 2015 consumption.

Minimising waste
No waste sent to landfill from manufacturing & distribution sites since 2016.

Minimising footprint
90% of packaging widely recyclable, with a target of 100% by 2025.

Our promise to you: we’ll always strive to bring you the best by doing things the right way.


Weetabix Food Company is a responsible business that is proud to have nourished a nation since 1932. We aim to make the lives of all our stakeholders better in ways that are important to them – whether we are buying their ingredients, filling their breakfast bowl or helping them build a rewarding career.

Download Report

Our Mission

We want to bring better breakfasts to twice as many tables. We’ve made it our mission to delight consumers with great tasting, nutritious breakfasts produced with passion and excellence. The purpose at the core of our business is to help people live better lives by providing better breakfasts.


We are committed to attracting, retaining and rewarding our brilliant people, and enabling them to make the difference to Weetabix. We understand that our people are our biggest asset and that’s why we’ve created a great place to work.


We take our responsibilities seriously. It’s why we minimise waste, promote socially responsible activities and provide great nutrition.


We believe in bringing our consumers a better start to the day. So, we’ll always strive to offer a more nutritious alternative.


We work closely with our suppliers and customers to establish mutually beneficial partnerships at all levels – from individual growers to our largest retailer.


We always maintain the highest standards in everything we do. It’s been that way since 1932 – and it’s never going to change.

Gender Pay Gap Report

Weetabix believe our people Make The Difference and it’s important to us that we continue to have a culture that values the fantastic contribution that both men and women make to our business. Ensuring we encourage career progression for all colleagues in our business, regardless of gender, has always been, and remains at the heart of our leadership team’s agenda.

> 2018 Gender Pay Gap Report
> 2019 Gender Pay Gap Report

Compliance and Governance

Read our UK Tax Strategy Statement here.


At Weetabix we have two charity partners – FareShare UK and GroceryAid. We’ve been long term supporters of both great causes. FareShare UK helps to fight hunger and food waste by redistributing good food, while GroceryAid supports those in the grocery industry that need it most.